The SportsCare Concept

Developed from the consumer perspective, SportsCare was founded in 1989 by former Centenary College Basketball Coach, Tommy Canterbury, as a program to deliver sports medicine and wellness services to athletes.  Although initially rooted in traditional sports medicine strategy, such as aligning team physicians with schools, the program rapidly evolved in both scope and influence.  By broadening the sports community to include private clubs, weekend warrior groups, community events and everything “physically active,” the opportunity to reach a more targeted demographic greatly increased.  SportsCare’s philosophy expands the clinical view of sports medicine beyond just orthopedics and rehabilitation. Promoting access to other service lines increases ROI and the opportunity to expand patient volume.

Sports medicine business is built on access and relationships.  The backbone of SportsCare’s marketing strategy is creating relationships with community drivers.  Relationships are developed by on-site outreach personnel hired, trained and managed by SportsCare USA.  Local personnel utilize the SportsCare network to share protocols and best practices from SportsCare’s 30+ years of experience in order to produce efficient, effective results for partner affiliates.  

Finally, SportsCare’s DTS tracking application brings a new level of accountability to outreach marketing.  SportsCare makes use of data to report utilization and enhance clinical and educational offerings.

Since 1989, SportsCare USA has implemented these strategies to develop and manage sports medicine outreach in order to drive volume for over 100 health care providers across more than 40 markets.